About Morning Desert Tours

In the early 1990s, an ambitious professional envisioned entrepreneurship during his role as an operations manager in a well-established firm. With a natural drive towards his dreams, he set out to create a venture he had long imagined. What began as a startup three decades ago has now grown into a leading industry force. Despite the passage of time, the company retains the entrepreneurial spirit that sparked its inception, constantly redefining customer satisfaction standards. The journey to success was filled with challenges, including starting with just one land cruiser and barely enough capital to fuel it for a week.

OUR VISION

Morning Desert Tours aims to build a reputation for unwavering service excellence by leveraging our extensive travel sector experience and innovative technologies to create tailored, customer-centric experiences. Our ongoing investment in technology is fundamental to our strategy, allowing us to enhance our offerings continually and provide our customers with exciting new opportunities for unforgettable adventures.

OUR MISSION

At Morning Desert Tours, we embody the spirit of excellence in every aspect of our work. From meticulous planning to delivering unforgettable experiences, we strive to treat our guests like royalty. Our commitment to continuous improvement ensures that each safari and sailing excursion exceeds expectations, setting new standards for hospitality in the UAE. With warmth and hospitality, we welcome every guest to experience the magic of our land.

Shan

Director

At Morning Desert Tours, our path to success has been guided by the satisfaction of our customers. We understand that success hinges on meticulous attention to detail and a steadfast commitment to continuous enhancement, and for three decades, we have dedicated ourselves to serving this remarkable region. Embracing the dawn of a new era marked by innovation and accomplishment, we recognize the importance of remaining adaptable in an era of rapid change. Our company is currently undergoing a transformative journey, with innovation and technology at the forefront of our progress. Ultimately, the satisfaction of our customers is the yardstick by which we measure our success. We owe everything we have achieved over the years to them, as it is their contentment that has enabled our achievements.